The following is a press release from OGIO. They make my favorite bags and I recently bought the Ogio Endurance 9.0 bag. I’ll be reviewing it soon. I think it is cool they are venturing more into endurance athletes, as early on they were huge into extreme athletes (motocross and the like)…but we all know the real “extreme” athletes are those who aspire for Ironman glory, century rides and marathons.
OGIO Rides Deeper Into the Professional Cycling Circuit
Designer of golf bags, apparel, and accessories reports their newest sponsorship with the Jamis Hagens Bermen Professional Cycling Team
SALT LAKE CITY (June 5, 2013) – OGIO International, innovator of uniquely intelligent bags for endurance athletes, is pleased to announce its new sponsorship agreement with the Jamis Hagens Bermen US Professional Cycling Team for 2013. Active as of May 12, 2013—the commencement of the 2013 Amgen Tour of California—the agreement precedes overwhelming performance success for the team. Thanks to the likes of Colombian rider, Janier Acevedo, the team captured a stage 2 victory and a 2nd place finish on stage 7.
“We initially built relations with the Jamis Hagens Bermen Team through Laura Moen, OGIO’s Northwest Sales Representative,” said Mark Talarico, OGIO’s Global Vice President for Endurance Sports.
Continuous communication allowed OGIO to ensure the team received product prior to the start of the Tour.
“The guys love the Endurance 9.0 bags,” said Jamis Hagen Berman’s Director Sportif, Sebastian Alexandre. “We are always searching for the best equipment for our athletes and OGIO products fit that criterion.”
New Jersey-based Jamis Hagens Berman joins Netherland-based Argos-Shimano Race Team in OGIO’s cycling portfolio of brand ambassadors with OGIO indicating intent for further expansion.
“Other team interest and inquires have ensued since receiving positive exposure through our partnership with Argos-Shimano,” said Talarico. “In fact, we have recently been approached by 6 other major international race teams and are currently evaluating those opportunities. We love being a part of the professional cycling circuit and view the engagement as a cornerstone to our endurance division.”
Both parties (OGIO and the Jamis Hagens Berman Cycling Team) look forward to continuing their partnership in the coming years.
OGIO International was born 25 years ago with the invention of the Locker Bag, the first innovative “fit to gym locker bag” designed to keep fitness enthusiasts on the go and organized. That heritage evolved over the years as OGIO continued to design uniquely styled sports performance bags. OGIO’s current Endurance collection was specifically designed for triathletes, runners, cyclist and fitness enthusiasts and combines the ultimate in light weight yet durable materials with intelligent designs that offer the perfect combination of protection, comfort and organization. As a result of the innovative designs of the Endurance collection, OGIO is the official bag of choice for professional cycling team, Team Argos Shimano, and is the official bag of Iron Man, the highly acclaimed organizer of events for triathletes.